The Herr Foods story began in 1946 when 21-year-old James Stauffer Herr bought a small potato chip company in Lancaster, Pennsylvania, for $1,750. In 1947, the business moved into a vacated tobacco shed on the Herr family farm. As he learned more about the business, Jim Herr developed new and better cooking processes and a delicious snack food became even better. As demand for Herr's® Potato Chips grew, so did the company.

Kathryn Starke, an urban elementary school literacy specialist, started the Creative Minds Publications in 2005 in Richmond, Virginia, initially to promote her first book entitled Amy's Travels.  She has expanded her company to work with elementary school teachers and educational leaders nationwide to understand how to implement best practices in reading, writing, and word study.  With Kathryn's teaching experience in urban school systems, she sees first hand that all children can learn to read when provided with great instruction.  Kathryn works with fellow educators, organizations, and corporations to promote reading through books, projects, events, and creative initiatives.

Our vision is that all children achieve success in life. Our mission is to provide children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever.

Doug Glanville

ESPN Analyst

"Beyond The Laces is an amazing book. It really hits your heart, and it’s a must-read not only for children, but parents will absolutely love it as well! Bob’s passion and positive message is so needed right now in professional sports and I’m honored to be a supporter."

Mark Brunell

Football Legend

"Bob Salomon’s heartfelt stories have spawned an unstoppable movement through his charitable heart and an unmatched passion to help children. We plan on storming the globe, sharing the message of kindness, and inspiring our youth 'to never give up.' Sports and professional athletes will join together to  'make a difference' in children's lives. This amazing story and movement is a runaway train, and it will one day bring the humanity back to all of the sports we hold dear by employing our greatest resource: People.”

"Beyond The Laces is so much more than a children's book. It touches hearts to inspire families, using the game that's dear to my heart: football. It is one of my favorite books to read to my kids. The message is so heartfelt and pure."

"A special thanks to Charlie Ambrogio for getting behind the book's efforts, supporting Beyond The Laces  and donating 600 copies for us to distribute to families in need." 

Follow Bob

Copyright 2014. Beyond The Laces. All Rights Reserved.

"Thank you to the Watchung Beverage Delivery Company and Andy Berliner for purchasing 200 books for us to donate to children." 

The Playa Bowls concept is the vision of founders Rob Giuliani and Abby Taylor. Both Jersey Shore natives and long time surfers, Abby and Rob were inspired by chasing summer on surf trips to Costa Rica, Puerto Rico, California, Hawaii, Nicaragua and Panama. Almost every exotic surf town they visited offered their own version of an Acai or Pitaya bowl. It was the perfect meal after a long surf that didn’t make you feel weighed down. The nutrients give you a natural energy boost and they were instantly hooked on the flavors of these super fruits.  When they returned they were inspired and knew they had to share their love for Acai with the masses at the Jersey Shore. At first Abby blended up her favorite bowl combinations for family and friends but Rob persuaded her to think bigger. They decided to open up a pop up stand on 8th Avenue in Belmar in front of the pizza shop they lived above. With extension cords running out of the apartment, two blenders, a fridge and a patio table, Playa Bowls was born.

Our friends inspiring youth on and off the field...

Friends of "Beyond The Laces"

Football Legend

Co-founded in the spring of 1997 in Pt. Pleasant Beach, NJ by Joseph Leone Introna and John Hilla, Joe Leone’s originated from the passion for baking, cooking and dedication instilled by Joe’s grandparents.  The desire to be extraordinary at the ordinary, constantly hone our craft, remain relevant to the industry while remaining true to our standards and to realize professional success while making a difference in the community.  Our collective standard is to provide creative, authentic and outstanding products through the vision of culinary excellence and a commitment to quality customer service. Customer loyalty is essential to our success

We also strive to help any child who is suffering, whether it's a recent familial tragedy or some other emotional trauma or difficulty.  Please help us to reinforce a spirit of hope and promise to those who need it most during this holiday season.  Thank you and God Bless!


Each year in the U.S. alone, as many as 2 million youth experience a period of homelessness, and every year more than 5,000 of these young people lose their lives to the streets. Their hope and promise are lost forever unless they find someone like Covenant House.  Our vision is to Help homeless kids and to protect the rights of young people ... to fight for these rights and to speak for those who have no voice of their own.  Covenant House is proud to partner with Bob Salomon and his Beyond the Laces team. It is this team's outreach into schools and communities that provides encouragement to young people in order for them to reach for their dreams... and as they reach, to never give up.  It is this devotion by Covenant House and Salomon's team that improves the lives of our youth... looking forward to what lies ahead.

The Anti Bully Squad's mission is to create a permanent solution to bullying through education, awareness and prevention.  It was founded by Denver Broncos kicker Brandon McManus and retired music manager Tom Peterson in September of 2014.  In one year The Anti Bully Squad has grown to over 6500 members strong.

The National Alliance for Youth Sports (NAYS) is America's leading advocate for positive and safe sports for children. The non-profit organization is based in West Palm Beach, Florida. It was founded in 1981 as the National Youth Sports Coaches Association and evolved into NAYS in 1993.

The Believe Project is a non-denominational organization and is based on an idea of giving back in a way that shares our passion for Christmas, and the holidays in general, with children who have been stricken with cancer or some other acute or chronic illness.  

At Wealth Coordination Consultants, we utilize a macro-economic process. We apply critical thinking to create strategies that will empower you to help achieve both short and long term goals. Our process both educates and informs. Our goal is to give you an organized view of your entire financial life. As we work together with you, we have the ability to test, monitor and verify that your financial decisions will help build assets through the accumulation, distribution, and legacy phases. With 20 years of experience, and alignment with strategic partners, we will create a financial structure that adapts to your changing environment.

Victor Green, retired 12 year veteran of the NFL, is very passionate about improving the lives and future of our youth. In 1995, Victor started the Victor Green Foundation along with Professional Partners for Youth Development. Their resourceful and disciplined approach in serving the poor and underprivileged has earned them a widespread reputation as an innovator. Their focus will be to mentor youth to understand that they have every opportunity in their reach and to attain. They will also learn the need to protect and build their image to create a better life for their future.

Pine Belt Chevrolet has been serving Lakewood Chevrolet shoppers since 1937. We've stayed in business this long by taking care of our customers. We want you as a customer for life and when your son or daughter is old enough to drive, we hope you will bring them to Pine Belt Chevrolet to help them find their own car. 

In the 17-year history of BBBSOC, all of the Littles in our program have finished high school and continued their educations in college or trade school, often despite considerable odds. Our program is making a difference in Ocean County.

Don Mattingly - Mattingly Charities

Jim Eisenreich - Jim Eisenreich Foundation

Tommy John - Tommy John Pitching Academy

​Mike Hollis - Proform Kicking Academy

​Lee Rouson - Anti Bully Squad

Kathryn Starke - Creative Minds Publications
Victor Green - Victor Green Foundation
Shea Hillenbrand - Two time MLB All Star

Marla McKenna - Author, Mom's Big Catch and Sadie's Big Steal

Joe Leone - Leone's Italian Specialties

Chrissy Carew - Author, Insightful Player

Russell Baxter - Pro Football Guru

Claire Mullins and Dayna O'Gorman - NFLFemale

Tom Peterson & Brandon McManus - Anti Bully Squad

Rob Sickel - Pine Belt of Lakewood

​Rob Ciliento - Playabowls of Island Heights, Lacey, & Toms River NJ