Inspiring Children Through Kindness

More Than a Football Story

Beyond The Laces is the heartfelt story of a young boy and his family facing a serious health challenge. Inspired by his favorite professional football player, #87, the boy discovers hope, courage, and the strength to keep moving forward.

While football provides the setting, the story reaches far beyond the game. It is a powerful reminder of kindness, integrity, perseverance, and the belief that hope can be found even in life's toughest moments.

A Book That Became a Movement

What began as a heartfelt children's book has grown into a movement dedicated to inspiring kindness in schools, families, and communities.

Supported by professional athletes, educators, businesses, nonprofit organizations, and community partners, Beyond The Laces reminds young people that they matter and that even the smallest act of kindness can make a lasting difference.

Putting Kindness Into Action

Through high energy school assemblies, book readings, hospital visits, youth programs, charitable events, and Pop Up Kindness Events, the Beyond The Laces team brings its mission directly into communities.

Students and families leave with encouragement, smiles, unforgettable memories, and often free books, footballs, giveaways, and moments they'll always remember.

A portion of every Beyond The Laces book sale benefits the Children's Hospital of Philadelphia.


One Child. One Smile. One Act of Kindness.

Beyond The Laces is more than a children’s book. It is kindness in action, helping children find hope, believe in themselves, and discover the strength to never give up.

MISSION

To inspire children through kindness and encourage them to never give up.

SCHOOL ASSEMBLIES

High-energy, interactive

and unforgettable

BE THE DIFFERENCE

Free events filled with

giveaways and smiles

TEAMING UP TO MAKE A DIFFERENCE

Businesses & professional athletes making a difference

PROUDLY SUPPORTED BY



WHAT PEOPLE ARE SAYING!

The best assembly we’ve ever had! The message of kindness and never giving up really hit home with our students.


St. Jerome School

West Long Branch, NJ

Beyond The Laces brings energy, laughter and an important message our kids will never forget.


Woodland Park School

Woodland Park, NJ

This program is making a huge impact in our schools and community. We highly recommend it to all districts.


Tom Farrell

Superintendent,

Brick Township Schools

Thank you for inspiring our students to be kinder, stronger teammates. Your message will stay with them for years, and your visit left a lasting impact on our school community.


Teachers

Switlik Elementary, Jackson, NJ

Bob Salomon's heartfelt stories have spawned an unstoppable movement through his charitable heart and unmatched passion to help children.

Doug Glanville,

ESPN Anayst

ONE CHILD...ONE SMILE... ONE ACT OF KINDNESS...

Together, we can bring a little more light into the world and create a ripple of kindness that keeps on giving.

CONNECT WITH US

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