Mission

Beyond the story line of our book is a deeper meaning.

The Beyond The Laces Team's mission is to inspire children and families through kindness. We have built relationships with professional athletes from all sports who share our mission to make a positive impact and show that people do care.

Our team organizes book readings and signings, charitable events and fund raisers. We visit schools, hospitals, non-profits, businesses and youth programs across the country bringing the story's message of kindness and to encourage to Never Give Up!

Gino Marchetti

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Carla Hall from ABC's "The Chew"

NY Jets coach Collette Smith

"Our students thoroughly enjoyed meeting Bob Salomon and Rick Young. Their presentation was organized, entertaining and informative. The authors kept the students engaged, energized, and inspired! The kids made meaningful connections about kindness and never giving up and were totally interested and captivated. It was a terrific visit and they couldn't have be more welcoming to embracing Aldrich School teachers and staff!"

Erin Gorski - Media Specialist - Aldrich School, Howell NJ

Santa Claus